Snapchat’s Latent AR Strategy

I recently shared that Sony will be debuting a 360˚ ad with Snapchat. The following is a research report put together in June by, Matt Terndrup, and covers the potential AR strategy at Snapchat.



My Snapcode



Snapchat’s approach––which is continuously educating the market with novel app structure, and an interface that has few instructions is appealing. This report does not include that Facebook’s Instagram recently included Snapchat’s Story functionality, and I have written up some of my thoughts on how that has changed the way I used Instagram personally [to come separately].  As well as Snapchat’s most recent acquisition of Vurb, whose mission is to create a smarter, more connected mobile world that empowers people to do more of what they want all in one app.
The highlights include:
  • The features of Snapchat that use AR already
  • Ahead of the curve: future success that will be driven by talent from Oculus, Microsoft Hololens, Engineering at Qualcomm on the Vuforia Team, and Emblematic Group
  • How small hints of Snapchat building stylish AR glasses have surfaced
Here is the table of contents, to read more check the Scribd link at the end of the post.
Table of Contents:
  • Userbase
  • Snapchat’s AR History
    • Overlays
    • Lenses
    • 3D Stickers
  • Acquisitions
    • Vergence Labs
    • Looksery
    • Seene
  • Public Spotting
  • Engineering and Research Talent
  • Patent
  • Forecasts
  • Conclusion