I’m Dilan Shah. I build AI systems that hold up in production at real companies.

Right now I’m an internal AI product manager leading Internal Reinvention Services at Cresta. I built Deployment OS, along with tools that auto-identify an agent’s industry and canonicalize templates for production agents, work that’s now leveraged across the company.

Before that, I was a Forward-Deployed PM for AI Agents at Cresta, focused on healthcare and life sciences clients like TailorCare.

Earlier, I co-founded and led YUR, an AI fitness coaching platform backed by Boost VC, Goodwater Capital, and a Meta Reality Labs grant. I’ve also built products in healthcare (FHIR interoperability, patient engagement, clinical decision support), fintech (LP Intelligence, an MCP-powered fund document platform), and commercial real estate, and served as Chief Product Officer at Amaze in an advisory capacity.

I started in virtual and augmented reality: hackathons, Oculus Launchpad, and talks from VRLA to Vivatech Paris. That’s still how I think: finding the latent potential in new interfaces and turning it into products people actually use.

Here I write about building enterprise AI, AI-native teams and operations, preventive health tech, and whatever I can’t stop thinking about.

B.S. in Business Administration, USC Marshall School of Business, with a minor in Computer Science.

Work with me: thelatentelement.studio · Book time: calendly.com/dilanshah

Earlier work

Projects and hackathons: YUR (co-founded 2019); Insight, Creating Reality Hackathon 2018 (A Parkinson’s Tremor Free World); Unity to WebVR Audio Visualizer (2018); Oculus Launchpad 2017; SVVR Microsoft Holo Hacks 2017; SVVR IBM Watson 2016; USC Games RecallVR 2015; Global Game Jam LA 2016; CBC Hacking Virtual Medicine 2015.

Conferences attended or spoken at: Google Cloud Next ’25, SADA / Google Cloud Impact 2022, Decentralized AI Summit 2018, OC4, VRLA 2017, VRDC 2017, VRX SF and London 2016, Vivatech Paris 2016, GVRC Shanghai 2016, Digital Hollywood 2016, CES 2016.