Relationships Matter: Maximizing Retention in VR
There are many ways to measure success, but coming from the mobile world (push notification
strategy, the habit of retention mini-games, funnel analysis, making a real difference when multi-million userbases exist) Isabel talked about retention today.
When someone loves your app and comes back to it time and time again.
Make a great first impression
- pinpoint your magic
- get to that moment quickly
- guide people through their first experience
Share your personality
- create a tone and stay consistent
- rethink your interactions
- identify the pain points
- design against them / take advantage of them
Create a lasting connection
- make the right decisions early
First Contact – Bernie Yee
He focused on how VR can be really overwhelming and having someone acknowledge your actions can be really powerful.
The Significance Robot Waving – the way the robot waves to you at the beginning of the experience draws upon a universal sign. You know you’re supposed to wave back. The personality of your wave then comes out as well.
Wave Finding – Helped guide users through the experience the robot is helping to guide your
attention to where you should be going.
Nudge – Nudge your users patiently and with intent
Rick and Morty – Virtual Rick-ality
Establish a tone and be consistent
Against Gravity – Rec Room
Create a safe environment that people come back to
Minimizing trolling and harassment
“Whatever you are when your [organization] is small remember you’ll only be a larger version of that”
Making friends in Rec Room
Two people making friends in Rec Room is done by shaking hands with someone.
High fiving in Rec Room
Upshot: Create your values early and stick to your values ruthlessly.